When you work too hard or too long on something you unavoidably lose your ability to carry out objectively those vital final checks.

Red Teaming your 'product' results in:
	On Target Proposals
	Consistent, functional Web sites
	User friendly software
	Accurate and to specification manuals
	Effective Marketing Collateral

 What will the Red
 Team check for?

• Errors and omissions
• Ease-of-use, lack of clarity
• Failure to "sell", failure to convince
• Technical accuracy
• Substantiation of claims and assumptions
• Clear customer benefits
• Consistency in style and marketing image
• Non responsiveness to requirements
• Not meeting specifications
• Arrogance
• Wrong references, poor graphics
• Poor supportive documentation

Red Teaming
Proposals, Web Sites,
Marketing Collateral, Software, Manuals

Proposals that do not address the customer’s tender requirements? Web sites that make it difficult to find what you are looking for? Marketing material that does not meet the needs of the target customer?  Software that is not user friendly?  Manuals that are difficult to read and comprehend? 

This happens all the time, to hard working, quality companies, because the project team gets too immersed in the work and is so close to the solution that they can no longer review it objectively. It is an accepted fact that people assigned to a job, however qualified they might be, however much time they spend on Quality Assurance, unconsciously make assumptions.  Defensive ownership mechanisms come into play that hinder them from carrying out those final tests.  To avoid surprise your team tries to emulate the customer or/and the evaluator of the proposal; they role-play.  Inevitably, however, they are only analysing how they would act in their position.  No matter how hard they try to see through your customers’ or evaluators’ eyes, it is hard to shed their own assumptions, culture and experience which influences their analysis.

What you need is a third eye, an independent experienced outsider that can review your proposal, Web Site, Marketing Collateral, Software and/or Manuals before they reach your customers or suggest improvements for future versions and releases.  

Ithaki Consulting can review, ‘Red Team’ your product for content and quality from the customer’s and/or evaluator’s point of view to maximise your chances of winning that proposal, passing the correct message to your customer and ensuring that the quality of your product is up to par and consistent with the image of your company.